Lockdown boosts food e-commerce further

Lockdown boosts food e-commerce further
The spring scenario is being repeated for this second lockdown. In the first two weeks, e-commerce was already approaching 9% market share and reaching record levels.
 
+79%, this is the increase in e-commerce sales for food on FMCG-FLS for the weeks from 26 October to 8 November 2020 compared to the same period in 2019. This channel now weighs in at €223m. The last week of October, just before the presidential announcement, reached the fourth highest level of weekly e-commerce sales behind the peaks of late March and early April.
 
The value market share of online FMCG-FLS in the mass retail sector (HMSM, convenience stores, own-brand supermarkets, drive, pedestrian drive and home delivery) for these first two weeks of lockdown (until 8 November 2020) reached 8.7%. Last spring, it had reached 9.6%.
 
Based on growth in previous years, Nielsen estimates that it would have taken another 4-5 years for online to reach its current market share level. Since the beginning of the year, it has accounted for 7.8% of turnover in supermarkets and hypermarkets, i.e. +2 points compared with the end of 2019.
 
Finally, since the beginning of 2020, the average growth of the pedestrian drive has reached +85%. Although sales at the 600 French sites are still modest, this increase makes it the most dynamic circuit in France. At the time of the first confinement, its growth was +179%.


Derniers billets postés

Organic references: the top 10 biggest turnovers in 2020

Organic references: the top 10 biggest turnovers in 2020

A turnover of €18.9 million. That's what the first organic reference sold in supermarkets in 2020 ...

Lire la suite
Monoprix launches its new Click & Collect concept

Monoprix launches its new Click & Collect concept

The retailer opened its first pick-up point in the 7th arrondissement of Paris under the Monoprix Click ...

Lire la suite
Growing grain supply is pushes prices down

Growing grain supply is pushes prices down

Worldwide, the grain supply is increasing, according to all forecasts. The grain market waited anxiously ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Quel est le pluriel de "fil" ? :

Haut de page