Cristaline breaks into the top 3 of most chosen brands

Kantar Worldpanel has just unveiled its Brand Footprint France 2024 ranking. Among the highlights: the arrival of Cristaline on the podium, usually occupied by Herta, Fleury Michon and Président.

It's time for a change. According to Kantar Worldpanel's Brand Footprint 2024 France study, which ranks the most chosen national brands, "the most striking fact is the entry of Cristaline into the top three, exceeding 200 million annual purchase acts and shaking up the fresh food players," says Solène Molinier, General Manager of Worldpanel France. And for good reason! For over 10 years, Herta, Fleury Michon and Président were the only brands to dominate this ranking. Inflation is now disrupting the balance.

Brands that offer price benefits to consumers have undeniably enjoyed a competitive advantage in 2023. This is reflected in the five brands in the Top 50 that have gained the most traffic. Like Cristaline. France's favorite water has risen to second place in the overall ranking thanks to its strategy implemented for several years: a water that is present in a large number of stores and at an affordable price.


Derniers billets postÚs

These five cuisines from around the world that want to make their mark on the shelves

The context: a slightly declining market The world food aisle is experiencing a slight decline in volume ...

Lire la suite

April 2024 Innovations

This April 2024 is marked by a wave of innovations in the consumer sector, with products that meet consumer ...

Lire la suite

Moderato x Monoprix: A new line of alcohol-free wine for Olympic season

Are you looking for a refreshing and guilt-free drink to enjoy during the Olympic Games? Look no further ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email ( Consulter les détails du consentement.

Combien font huit moins sept ? (chiffres) :

Haut de page