Despite a boost from the Olympic Games, the non-alcoholic beverage market struggled in 2024, hampered by heavy rainfall, inflation, and (since March) a doubling of the sugary-drinks tax.
Market share by Category:
-> Water: 44%
-> Spirits: 34%
-> Beer: 23%
Market Decline:
Carbonated Soft Drinks:
- -3,7 % in volume
- -3 % in value
Still Soft Drinks:
- -4.1 % in volume
- -0.4 % in revenue
Key Factors:
Weather:
- Among the top 10 rainiest years since 1974
- June: -25% less sunshine compared to June 2023
- Weather alone explains over half of the soft drinks decline.
Inflation:
- Consumers bought less and chosesmaller pack formats
- Units sold: +0.4% → stable, despite lower overall volume
Carbonated Soft Drinks:
The carbonated soft drinks segment generated €2.7 billion in revenue in 2024, down 2.9% compared to 2023.
The carbonated soft drinks segment generated €2.7 billion in revenue in 2024, down 2.9% compared to 2023.
- Colas: €1.8 billion (–2.8%)
- Sodas and fizzy drinks: €615 million (–1.2%)
- Lemonades and tonics: €251.7 million (–7.5%)
Non - Carbonated Soft Drinks:
The non - carbonated soft drinks category reached €3.8 billion in revenue, showing a 2.9% decline year-over-year.
The non - carbonated soft drinks category reached €3.8 billion in revenue, showing a 2.9% decline year-over-year.
- Fruit juices: €707.4 million (–3.5%)
- Still fruit drinks: €541 million (–5.3%)
- Tea-based drinks: €456.1 million (–2%)
- Energy and ready-to-drink hot beverages: €1.5 billion (+17.2%) – the only subcategory with strong growth
- Syrups: €80.8 million (–3.7%)
- Beverage concentrates: Slight decline (–0.8%)
Summary:
The non-alcoholic beverage market in France is navigating a challenging environment marked by inflation, unfavorable weather, and regulatory pressure. While most segments are in decline, energy drinks and ready-to-drink hot beverages stand out with double-digit growth. Overall, consumer habits are shifting toward smaller formats and more selective purchases, reflecting a cautious and price-sensitive market behavior.
The non-alcoholic beverage market in France is navigating a challenging environment marked by inflation, unfavorable weather, and regulatory pressure. While most segments are in decline, energy drinks and ready-to-drink hot beverages stand out with double-digit growth. Overall, consumer habits are shifting toward smaller formats and more selective purchases, reflecting a cautious and price-sensitive market behavior.
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