Non-Alcoholic Beverage Market Trends in France

Despite a boost from the Olympic Games, the non-alcoholic beverage market struggled in 2024, hampered by heavy rainfall, inflation, and (since March) a doubling of the sugary-drinks tax. 

Market share by Category: 

-> Water: 44% 
-> Spirits: 34%
-> Beer: 23%

Market Decline:  
Carbonated Soft Drinks: 
  • -3,7 % in volume
  • -3 % in value
Still Soft Drinks: 
  • -4.1 % in volume
  • -0.4 % in revenue 
 
Key Factors: 
Weather: 
  • Among the top 10 rainiest years since 1974
  • June: -25% less sunshine compared to June 2023
  • Weather alone explains over half of the soft drinks decline. 
Inflation:
  • Consumers bought less and chosesmaller pack formats
  • Units sold: +0.4% → stable, despite lower overall volume
Carbonated Soft Drinks:
The carbonated soft drinks segment generated €2.7 billion in revenue in 2024, down 2.9% compared to 2023. 
  • Colas: €1.8 billion (–2.8%)
  • Sodas and fizzy drinks: €615 million (–1.2%)
  • Lemonades and tonics: €251.7 million (–7.5%)
Non - Carbonated Soft Drinks:
The non - carbonated soft drinks category reached €3.8 billion in revenue, showing a 2.9% decline year-over-year.
  • Fruit juices: €707.4 million (–3.5%)
  • Still fruit drinks: €541 million (–5.3%)
  • Tea-based drinks: €456.1 million (–2%)
  • Energy and ready-to-drink hot beverages: €1.5 billion (+17.2%) – the only subcategory with strong growth
  • Syrups: €80.8 million (–3.7%)
  • Beverage concentrates: Slight decline (–0.8%)
Summary:
The non-alcoholic beverage market in France is navigating a challenging environment marked by inflation, unfavorable weather, and regulatory pressure. While most segments are in decline, energy drinks and ready-to-drink hot beverages stand out with double-digit growth. Overall, consumer habits are shifting toward smaller formats and more selective purchases, reflecting a cautious and price-sensitive market behavior.

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