Crunch Time in France: The Savoury Snack Boom

. 98% of French people consume crunch savoury sancks.

. On average, each household spends €75.10 per year on these products, equivalent to around 7.5 kg consumed per household annually.

Private labels dominate the market

Private label brands lead the category with 44.5% of total market value.

They are followed by:

• PepsiCo (Doritos, Bénénuts, Cheetos): 15.6%

• Intersnack (Vico, Curly…): 12.4%

• Altho (Bret’s): 7.6%

• Kellanova (Pringles): 4.9%

• Mondelez (Belin): 4.2%

• Other brands: 10.8%
  
  

Hypermarkets vs. supermarkets: diverging paths

Hypermarkets still hold the largest share at 31.1%, but they are losing ground (-0.2% in value, -0.5% in volume).
Supermarkets are gaining momentum, with 30.4% of the market and a +1.9% rise in value and +2.2% in volume.

Other distribution channels are also expanding:

• Specialty stores: 14.9% (+5.2% value, +5.6% volume)

• Primarily own-brand chains: 17.3% (+2.1% value, +4.6% volume)

• E-commerce GSA: 6.3% (+6.6% value, +6.1% volume)