The Savoury Frozen Food Market: A Booming Industry

Savoury Growth Offsets Sweet Declines

While sweet frozen products experienced a sharp 6% decrease, savoury items helped balance the scales with positive performances in several categories:

• Prepared dishes: +2%

  • Breakdown:

    • Appetizers: -5%

    • Ready meals: -1%

    • Pizzas: +10%

• Raw frozen products: +1%

These solid results in the savoury segment are helping to offset the downturn in sweet products.

Frozen Pizzas Are Stealing the Spotlight

Among all savoury frozen foods, frozen pizzas are the clear standout. Generating €412.62 million in sales, they recorded a 5.9% increase in value and an 8.5% increase in volume. This impressive growth reflects consumers’ love for convenient, affordable, and crowd-pleasing meal options.

Category Breakdown: What’s Rising and Falling?

Here’s a closer look at the performance of the main savoury frozen food categories (value and volume changes from the previous year):

• Frozen meats: €1.04 billion (value -1.8%, volume -0.7%)

• Frozen potatoes: €768.33M (+1.9%, +4%)

• Frozen vegetables: €644.95M (+4.4%, +4.6%)

• Frozen fish: €585.05M (+2.2%, +2%)

• Frozen appetizers: €542.83M (-2%, -2.4%)

• Frozen ready meals: €382.49M (-2%, -0.5%)

• Frozen seafood: €234.94M (-7.3%, -4.6%)

These figures show a clear divide in the market: while categories like vegetables, potatoes, and fish are seeing strong growth, others like seafood and appetizers are declining.

Global Frozen Pizza Market Set to Double by 2033

Beyond the European market, the global frozen pizza sector is on a strong upward trajectory. It is expected to reach $40.9 billion by 2033, doubling from $20.4 billion in 2023. This explosive growth reflects global trends toward convenience and evolving eating habits.

Conclusion

The savoury frozen food market, especially frozen pizzas, is showing impressive strength in the face of economic uncertainty. Product innovation, premium offerings, and the demand for quick, easy meals are driving this momentum.

One thing is clear: consumer preferences are changing fast, and the frozen aisle is evolving just as quickly to keep up.