The growing success of CAN format in France

According to the latest figures released by La Boîte Boisson, the metal can was the only packaging format to post growth in 2023. Purchases in this format increased by 3.3% in the liquid sector compared with the previous year. Here are five key figures.  

According to GIE La Boîte Boisson, this is the volume growth in purchases of cans for home consumption in 2023. Significant growth in a generally sluggish drinks market.

This is the market share of cans in the liquid section of supermarkets. Thanks to their strong performance and the decline of their glass (-6.6%) and plastic (-3.2%) competitors, metal cans have gained + 1.4 points compared to 2022.

+ 7,9 %
This is the growth in sales of energy drinks in cans in 2023. In this highly dynamic soft drinks segment (+7%), cans are slightly outperforming the market, at +7.9%. However, colas and other fruit-flavoured soft drinks also saw their sales driven by cans, up by 4.9% and 5.5% respectively in this format.

+ 11,5 %
This is the increase in hard discount sales volumes of cans. It thus mitigates the decline in the drinks market in this channel, which nevertheless showed a negative trend of -0.8%. E-commerce was also receptive to this container, with sales volumes up 6% in a market up 0.6%.

24,1 %
After suffering from a lacklustre image in the beer aisle, cans are growing strongly. The market share of this format increased by 1.7 points in 2023 compared to the previous year, reaching 24.1% of sales. Speciality beers, the most premium beers in the category, are increasingly turning to this ecological and economical container. Sales volumes in this segment have jumped by 5% in cans, in a market that has contracted by 3%.


Derniers billets postés

Pulse specialist Hari&Co renews its brand identity and expands its offering

The plant-based cuisine company, which was acquired by the Avril group less than a year ago, is ...

Lire la suite

New brands are arriving on the plant-based substitute shelves

Growth of the plant-based substitute market Strong momentum: The plant-based meal market is experiencing ...

Lire la suite

The French Gluten-Free Sweet Market

The French gluten-free sweet market is booming. In 2023, it represented €112.5 million, with growth ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email ( Consulter les détails du consentement.

Quelle lettre est présente deux fois dans "souris" ? :

Haut de page