According to the latest figures released by La Boîte Boisson, the metal can was the only packaging format to post growth in 2023. Purchases in this format increased by 3.3% in the liquid sector compared with the previous year. Here are five key figures.
+3.3%
According to GIE La Boîte Boisson, this is the volume growth in purchases of cans for home consumption in 2023. Significant growth in a generally sluggish drinks market.
1/4
This is the market share of cans in the liquid section of supermarkets. Thanks to their strong performance and the decline of their glass (-6.6%) and plastic (-3.2%) competitors, metal cans have gained + 1.4 points compared to 2022.
+ 7,9 %
This is the growth in sales of energy drinks in cans in 2023. In this highly dynamic soft drinks segment (+7%), cans are slightly outperforming the market, at +7.9%. However, colas and other fruit-flavoured soft drinks also saw their sales driven by cans, up by 4.9% and 5.5% respectively in this format.
+ 11,5 %
This is the increase in hard discount sales volumes of cans. It thus mitigates the decline in the drinks market in this channel, which nevertheless showed a negative trend of -0.8%. E-commerce was also receptive to this container, with sales volumes up 6% in a market up 0.6%.
24,1 %
After suffering from a lacklustre image in the beer aisle, cans are growing strongly. The market share of this format increased by 1.7 points in 2023 compared to the previous year, reaching 24.1% of sales. Speciality beers, the most premium beers in the category, are increasingly turning to this ecological and economical container. Sales volumes in this segment have jumped by 5% in cans, in a market that has contracted by 3%.
Source: https://www.rayon-boissons.com/bieres-et-cidres/la-canette-fait-des-bonds)
Source: https://www.rayon-boissons.com/bieres-et-cidres/la-canette-fait-des-bonds)
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