Alternative consumption

Organic, sustainable, and alternative products in France are multiplying, although the situation remains mixed.

Consumer confidence shows a slight increase
  • Confidence Index: 95 (below the European average, but +15 points compared to SepteFamber 2022).
Overall decline in organic sales, but growth in niches.
  • General decline: -5% in sales since the beginning of 2023.


    Alternative consumption based on profiles:



    Among the 15 best-selling organic categories, 40% have shown volume growth over the past six months, notably eggs (+1.3%) and plant-based drinks (+5.8%).

     

    Category

    Sales (in Millions)

    Evolution % vs N-1

    Eggs

    64.0

    +1.3%

    Long-life Milk

    45.1

    -2.0%

    Canned Vegetables

    38.8

    -0.4%

    Yogurt

    37.0

    -3.6%

    Plant-based Drinks

    34.9

    +5.8%

    Fruit Juices

    33.9

    +13.0%

    Wet Baby Food

    29.9

    -2.0%

    Biscuits

    28.7

    -6.6%

    Baked goods

    24.9

    -6.4%

    Chocolate Bars

    22.9

    -7.0%

    Cereals

    22.8

    -6.8%

    Coffee

    15.5

    -8.8%

    Hot Sauces

    13.9

    +9.9%

    Herbal Teas

    13.5

    +10.0%

    Oils

    13.4

    +7.5%



    Growth in lactose-free and plant-based products

    • Plant-based products: 51% of households purchase plant-based products, although only 11% are vegan.
    • Lactose-free products: 69% of households consume them, even though only 50% are directly affected by lactose intolerance."

     

    Source: LSA Conso - Vers une timide reprise de la consommation alternative.  

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