Vegetable cans driven by legumes

The figures (2022):
  • 1.6 billion euros: the revenue of vegetable cans, + 1.1% (-3.5% in volume)
  • 98%: the penetration rate of preserved vegetables
  • 18.2: the annual purchase frequency of households
After the Covid-enchantment pause, vegetable canned goods saw a slight increase in value, +1.1% in CAM as of October 30, 2022, according to Iri data. "Today, half of consumers are under constraint and 31% of them will compromise on the budget allocated to food," says Armelle Guizot, Director of Brand and Corporate Social Responsibility for the canned vegetable branch at D'Aucy. In fact, the affordability of this refuge category remains its major advantage with, on the segments side, a resistance of green beans (22% market share in volume) and a growth of dried vegetables pushed, among other things, by their nutritional qualities.

"The market is also driven by new consumption patterns around legumes and salads," confirms Emmanuelle Cousy, Marketing Director of Bonduelle. The cold segment, headed by corn, has thus benefited from a beautiful summer season, while organic (6.2% of the market) continues to decline. In a context of a contraction of purchasing power, private label brands and value brands are growing. On the side of national brands, the Bonduelle group remains the leader in value with Bonduelle and Cassegrain. With a penetration rate of 29.5% and a re-purchase rate of 70%, Cassegrain can count on very loyal buyers while Bonduelle, which reaches 75% of households, is also on a good dynamic driven by ratatouille and sun-drenched vegetables.

Derniers billets postés

Pepsico updates its classic Lay's potato chip ranges before summer

Just before the Paris 2024 Olympic Games, Lay's, France's leading potato chips brand with a 31% market ...

Lire la suite

Protein yogurts on the rise in the chilled market

Market growth Skyr and high-protein (HP) yogurts are the most dynamic on the chilled market, with ...

Lire la suite

Pulse specialist Hari&Co renews its brand identity and expands its offering

The plant-based cuisine company, which was acquired by the Avril group less than a year ago, is ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Combien de pattes possède un canard ? (chiffres) :

Haut de page