Since the end of the 1980s, consumers have benefited from a range of plant-based drinks to replace lactose. Since then, the range has continued to grow. 🌱🥛

Oats, spelt, almonds, rice, coconut, etc. For a long time, plant-based drinks made from soya milk were the only alternatives to lactose. For the past ten years or so, intolerant people and all those who care about their diet have had a wider range of drinks available in supermarkets, with plain drinks or those flavored with chocolate, vanilla or matcha, thus avoiding the need to go to specialized channels. "The growth in vegetable drinks in recent years has been driven by almond and spelt.  The soya-based market is reaching maturity and is experiencing a decline," notes Guillaume Hannebicque, Director of Supermarket Food Brands at Léa Nature. 

After a strong development, the market has come to a halt because consumers are wary of soy products. The result? The segment is down 6.5% in value compared to last year (Source IRI CAM end of October).

Vegetable drinkers also enjoy fruit and vegetable juices. The new player, Phyte, has been offering a 100% plant-based range since January 2021, made up of less sweetened, unpasteurised fruit and vegetable blends. "We are launching small 60 ml shots, a real boost with the two recipes Lemon/Ginger/Apple and Pineapple/Curcuma/Black Pepper, as well as two Kombucha recipes in a glass bottle and four juices in 250 ml and 750 ml formats", says Charles Gassier, one of the co-founders of the brand. The young company, based in Nîmes, is constantly developing its network of sales outlets. This is a first step towards offering more and more new products.

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