Does the Nutri-Score have an impact on sales ?

Within the same product category, are consumers turning to foods with a better nutritional profile (A or B Nutri-score)? Yes, according to IRI. The institute has studied this question by analyzing sales in 31 different markets, over 12 months ending in April 2022, in hypermarkets and supermarkets.
 
All references were classified according to the Nutri-Score criteria, whether or not the score was displayed on the packaging. IRI has observed that the cumulative market share of A and B products has increased by 0.7 points over the period (+0.3 for A, +0.4 for B). On the other hand, at the bottom of the scale, the E rating, fell by 0.5 points.
 
In the middle, a similar penalty for Nutri-Score C products with a 0.4 point drop in market share, while those rated D finish with + 0.2 pt.
 
Two phenomena contribute to this result. Firstly, the display of the Nutri-Score on a growing number of products raises consumer awareness by providing a simple way of reading the assortment and encouraging the most curious to take a closer look at the nutritional tables of non-rated products.
 
This change in sales is as much the result of a change in demand as a change in supply. Many manufacturers are reviewing their recipes in order to change the rating of their products.
 
According to IRI, the average number of foods with an E profile on the shelves have decreased by 3.5% in one year.
 
In the same way, the supply of products with a C profile has fallen by 3.6%. Here again, the prospect of obtaining a B grade is like a Holy Grail for the manufacturers concerned, who psychologically move from "average" to "good".
 
 
While the Nutri-Score could become mandatory by the end of 2022, the European Commission will meet on October 19 to decide on the subject, it is likely that the industry will continue its efforts.
 

Derniers billets postés

Key Point of 2023 consumption in France

NielsenIQ is analysing the new purchasing behaviour of consumers in 2023, which will be affected by ...

Lire la suite

The growing success of CAN format in France

According to the latest figures released by La Boîte Boisson, the metal can was the only packaging ...

Lire la suite

AI-powered In-Store Inventory Management

While experience and expertise are valuable, they are sometimes insufficient. "We also need tools to ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Combien font deux fois trois ? (chiffres) :

Haut de page