Food supplements: a growing market in 2021

Growing steadily for more than ten years, the food supplements sector in France has grown by 6% in 2021 - a record since 2014 - to reach €2.3 billion in turnover according to Synadiet, the national food supplements union. Of which 204 million euros of turnover in organic shops.

  • Growth driven by the pharmacy channel and online sales
Pharmacies remain by far the leading distribution channel for food supplements, with a 50% market share and growth of 9.5% in 2021, and are driving the sector's total growth. At the same time, a different reality is emerging depending on the distribution channels. The reopening of certain channels affected by the lockdowns in 2020 will automatically lead to their growth in 2021: parapharmacies (+7%) and specialised nutrition and advice channels (+7%).

Conversely, those that had succeeded in attracting a particularly high number of consumers in 2020 are returning to their pre-pandemic turnover, such as organic shops (-9%) or supermarkets (-0.4%). Distance selling, which has become part of consumers' habits, continues to grow: +16% in 2021 and +50% compared to 2019.

  • What about the frequency of consumption? 
59% of French people say they have used food supplements in the last 24 months (58% in 2021), according to an exclusive consumer survey conducted by Harris Interactive. This survey also reveals a consumer profile that is increasingly feminine and from the upper social classes. 

52% say they consume food supplements several times a year, 20% consume them continuously throughout the year. Vitamins and minerals (64%), beehive products (42%) and Omega 3/6/9 (30%) are the most consumed. According to the survey, 71% also consume food supplements or natural organic health products.

Derniers billets postés

Petfood: An Untarnished Appeal

A Resilient Market in a Challenging Economic Environment: A Sector Shielded from the Crisis: Unlike ...

Lire la suite

Market Overview of Rum in Supermarket

General Trends: Sales Decline: For the year ending May 2024, rum sales in supermarkets show a decrease ...

Lire la suite

Pepsico updates its classic Lay's potato chip ranges before summer

Just before the Paris 2024 Olympic Games, Lay's, France's leading potato chips brand with a 31% market ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Quelle est la couleur d'un casque bleu ? :

Haut de page