Food supplements: a growing market in 2021

Growing steadily for more than ten years, the food supplements sector in France has grown by 6% in 2021 - a record since 2014 - to reach €2.3 billion in turnover according to Synadiet, the national food supplements union. Of which 204 million euros of turnover in organic shops.

  • Growth driven by the pharmacy channel and online sales
Pharmacies remain by far the leading distribution channel for food supplements, with a 50% market share and growth of 9.5% in 2021, and are driving the sector's total growth. At the same time, a different reality is emerging depending on the distribution channels. The reopening of certain channels affected by the lockdowns in 2020 will automatically lead to their growth in 2021: parapharmacies (+7%) and specialised nutrition and advice channels (+7%).

Conversely, those that had succeeded in attracting a particularly high number of consumers in 2020 are returning to their pre-pandemic turnover, such as organic shops (-9%) or supermarkets (-0.4%). Distance selling, which has become part of consumers' habits, continues to grow: +16% in 2021 and +50% compared to 2019.

  • What about the frequency of consumption? 
59% of French people say they have used food supplements in the last 24 months (58% in 2021), according to an exclusive consumer survey conducted by Harris Interactive. This survey also reveals a consumer profile that is increasingly feminine and from the upper social classes. 

52% say they consume food supplements several times a year, 20% consume them continuously throughout the year. Vitamins and minerals (64%), beehive products (42%) and Omega 3/6/9 (30%) are the most consumed. According to the survey, 71% also consume food supplements or natural organic health products.

Derniers billets postés

Key Point of 2023 consumption in France

NielsenIQ is analysing the new purchasing behaviour of consumers in 2023, which will be affected by ...

Lire la suite

The growing success of CAN format in France

According to the latest figures released by La Boîte Boisson, the metal can was the only packaging ...

Lire la suite

AI-powered In-Store Inventory Management

While experience and expertise are valuable, they are sometimes insufficient. "We also need tools to ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Quelle chiffre vient après deux (chiffres) ? :

Haut de page