Charal hits the grocery department

In April, Charal will make a sensational entry into the grocery department with an original range of 11 products to encourage the French to eat beef differently. Manufactured in the Flers plant (61), the products carry a new logo, La conserverie Charal.
 
The brand was inspired by canned fish. It offers three spreads in glass jars for the aperitif, containing at least 70% of shredded beef (plain, with curry, with preserved tomatoes).
 
Even more surprising, Charal offers four references packaged "sardine-style": pieces of beef cooked with spices or vegetables, presented in slices or strips. Like the famous blue fish, they can be eaten hot or cold, on a slice of bread or on a plate with a side dish.
 
More logically, Charal is also inviting itself to the ready-meals with an original individual offer, packaged in glass jars. It covers new recipes or revisited classics: shepherd's pie and chili con carne with shredded meat, beef risotto with porcini mushrooms, beef with chorizo and baby vegetables. The products are recommended at €4.30 per 300 g, a premium positioning that applies to the entire range.
 

 

Derniers billets postés

Vegetable cans driven by legumes

The figures (2022): 1.6 billion euros: the revenue of vegetable cans, + 1.1% (-3.5% in volume) 98%: ...

Lire la suite

Drinks get off with honours

A special mention for beverages. After their good performance during the Christmas week (+ 1.8% in volume), ...

Lire la suite

The situation of FMCG products in France

Emily Mayer, director of business insight at IRI France, says that despite ongoing commercial negotiations, ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (achat@sutralis.com). Consulter les détails du consentement.

En quelle année était-on en mars 2011 ? :

Haut de page