FMCG: 2021 figures

  • +6.1% for e-commerce

As in 2020, e-commerce is the winner of the past year with an increase of +6.1% in one year. It is driven by the pedestrian drive (+25.5%) and home delivery (+24.9%), with sales in traditional drives increasing by +4.1%.

  • 47% of gains for the 10 most productive categories

The 10 categories that contributed most to the value growth of FMCG provided 47% of the gains. The top 10 categories were ready meals (8%) and beer (7%). Sandwiches, soft drinks and Asian cuisine each contributed 5% of the gains. Festive chocolates, champagnes, fresh fish/shellfish, chocolate confectionery and petfood rounded out the top 10, each contributing 3-4%. 

  • +7.5% for Christmas chocolates

Christmas chocolates saved the sales of festive products in December. Their turnover jumped by +7.5% (after a 2020 edition already up by 7.5%), while the market remained stable overall. Only sparkling wines are also positive (+2.6%). Ice cream, smoked fish, champagne, frozen seafood, foie gras and festive cakes are in the red. With a decline of more than 10% for these last two categories: -10.5% for foie gras and -18.9% for cakes. As a small consolation, the overall trend is upwards compared to 2019: +4%.


https://www.lineaires.com/la-distribution/pgc-fls-l-annee-2021-en-chiffres-selon-nielseniq

Derniers billets postés

Pepsico updates its classic Lay's potato chip ranges before summer

Just before the Paris 2024 Olympic Games, Lay's, France's leading potato chips brand with a 31% market ...

Lire la suite

Protein yogurts on the rise in the chilled market

Market growth Skyr and high-protein (HP) yogurts are the most dynamic on the chilled market, with ...

Lire la suite

Pulse specialist Hari&Co renews its brand identity and expands its offering

The plant-based cuisine company, which was acquired by the Avril group less than a year ago, is ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Quelle chiffre vient après cinq (chiffres) ? :

Haut de page