FMCG: 2021 figures

  • +6.1% for e-commerce

As in 2020, e-commerce is the winner of the past year with an increase of +6.1% in one year. It is driven by the pedestrian drive (+25.5%) and home delivery (+24.9%), with sales in traditional drives increasing by +4.1%.

  • 47% of gains for the 10 most productive categories

The 10 categories that contributed most to the value growth of FMCG provided 47% of the gains. The top 10 categories were ready meals (8%) and beer (7%). Sandwiches, soft drinks and Asian cuisine each contributed 5% of the gains. Festive chocolates, champagnes, fresh fish/shellfish, chocolate confectionery and petfood rounded out the top 10, each contributing 3-4%. 

  • +7.5% for Christmas chocolates

Christmas chocolates saved the sales of festive products in December. Their turnover jumped by +7.5% (after a 2020 edition already up by 7.5%), while the market remained stable overall. Only sparkling wines are also positive (+2.6%). Ice cream, smoked fish, champagne, frozen seafood, foie gras and festive cakes are in the red. With a decline of more than 10% for these last two categories: -10.5% for foie gras and -18.9% for cakes. As a small consolation, the overall trend is upwards compared to 2019: +4%.

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