E-commerce should exceed 10% in 2023 on FMCGs

E commerce is growing and still has potential :
8.9% of overall FMCG sales
+2.6 pts in two years
+38% of traffic in two years
+50% more spending in two years
Behind the widely popular drive, the number of FMCG ordering channels is increasing.
            % of household users
Drive 32.1
Home delivery GSA 8.6
Generalist pure players (Amazon, C discount, etc.) 8.7
Pedestrian drive 7.2  
Recipe boxes (Quitoque, Hello Fresh, etc.) 5.0
Collaborative deliveries (Shopop, Yper, etc.) 2.1
Pure food players (La Belle vie, Pic Nic, etc.) 1.8
Jow application 1.0
Quick Commerce (Cajoo, Gorillas, etc.) 0.7
Via Coursiers (Glovo, etc.) 0.4
For the moment, quick-commerce has only seduced 0.7% of French households and 1.6% of Parisians, who have tested an average of 4 different apps among the ten or so that exist.
The mix of online and offline purchases is also growing
64.5% of households make their purchases exclusively in stores.
35.5% of households mix their off-line and on-line purchases (+6 pts in two years).

Derniers billets postés

These five cuisines from around the world that want to make their mark on the shelves

The context: a slightly declining market The world food aisle is experiencing a slight decline in volume ...

Lire la suite

Cristaline breaks into the top 3 of most chosen brands

Kantar Worldpanel has just unveiled its Brand Footprint France 2024 ranking. Among the highlights: the ...

Lire la suite

April 2024 Innovations

This April 2024 is marked by a wave of innovations in the consumer sector, with products that meet consumer ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Combien font neuf moins six ? (chiffres) :

Haut de page