New vitamin shots by Joker

The consumption of vitamin shots is widespread in the Nordic countries. Joker wants to develop this new habit in France with its latest launch in France. The concept consists in taking only two small sips of this juice with an intense taste that delivers health benefits thanks to the presence of super-ingredients. The first recipe contains ginger (orange-mango-turmeric) and the second one contains mate (acerola-blackberry-raspberry). Called immunity and antioxidant, the two new products are enriched with vitamins and minerals.
 
These innovations are presented in 100% recycled plastic bottles in 33 cl format, which corresponds to the equivalent of five shots, or one portion per day for a working week.
 
Available exclusively at Carrefour and Système U since October, they will then be distributed more widely in early 2022. At the same time, the brand is planning a major communication campaign with in-store events and a digital presence.
 

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