Five key figures for the first half of 2021

  • +8%
This is the evolution of promotional pressure on FMCG and self-service fresh produce in the first half of 2021 compared to last year. It has exploded by +20% for supermarkets dominated by own brands. Hypermarkets and supermarkets have a more moderate increase, respectively +3% and +10%. In total for the mass retail sector (food + non-food), promotional pressure has increased by +7%.

  • 17%

This is the share of voice of the Carrefour brand, which is in first place in the FMCG self-service category, despite a loss of 1.6 points compared to the previous half-year. The top three are completed by Leclerc (14%, down 1.0 point) and Intermarché (13%, down 1.0 point). Système U, which has a 9% share of the vote, posted the strongest increase with + 1.3 points. Its promotional pressure rose by 24%, mainly due to the end of its leaflets in spring 2020, without any digital relay.

  • +8,2%

Liquids saw their promotional pressure increase by +8.2% in the first half of 2021 compared to last year. This is the second highest increase after savoury (+12.6%) within the total food + non-food perimeter.

  • 42%

With a score of 42%, the liquids category has the highest replication rate of prospectus references on drive sites. A peak was observed in February, with one product out of two replicated online. In the overall food + non-food market, the replication rate for this first half-year is 34%.

  • +9%

This is the evolution of the number of operations concerning beer fairs in the first half of 2021 compared to last year. Conversely, the number of operations for wine fairs has fallen by 5. From now on, these two events will each have the same number of operations, i.e. 25.

Derniers billets postés

Pepsico updates its classic Lay's potato chip ranges before summer

Just before the Paris 2024 Olympic Games, Lay's, France's leading potato chips brand with a 31% market ...

Lire la suite

Protein yogurts on the rise in the chilled market

Market growth Skyr and high-protein (HP) yogurts are the most dynamic on the chilled market, with ...

Lire la suite

Pulse specialist Hari&Co renews its brand identity and expands its offering

The plant-based cuisine company, which was acquired by the Avril group less than a year ago, is ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email ( Consulter les détails du consentement.

De quelle ville vient le pruneau d'Agen ? :

Haut de page