Canned wine takes hold among French youth

Canned wine takes hold among French youth
The year 2020 confirmed the Bag-in-box® trend, is 2021 about to see the wine can take hold in France? We can think so. Indeed, 48% of French wine consumers from generation Z, i.e. 18-24 year olds, drink or plan to drink wine in cans. This compares to 51% in the UK and 68% in the US. In France as well as abroad, this percentage decreases with the age of the consumers. Among French millennials (25 to 40 years old), it drops to 43%. Among 45-54 year olds, 35% say they have already drunk canned wine and 20% of those aged 55 and over.
 
The survey also reveals that the trend depends on the region. Indeed, people from the North of France and Paris are more sensitive to the can than people from the East and West. In terms of colour, it is not surprising that rosé wine is the most consumed in aluminium packaging (28%), followed by sparkling wine (25%), white wine (18%) and finally red wine (16%).
 
This is not the first time that this packaging has tried its luck on the French market, which is still difficult to convince. However, the transfer of consumption to the home or in a more nomadic mode during confinement and the less traditional way of consuming wine among young people are favourable elements. Another detail to which young consumers may be sensitive is the recyclable nature of the can. "We are seeing more and more people adopting wine in cans, both because of their high recyclability and their convenience for outdoor drinking. As their potential to also contribute to a circular economy is more widely understood, we expect this trend for canned wine to grow even more," said Carey Causey, president of Ball Beverage packaging EMEA.


https://www.rayon-boissons.com/vins-et-champagnes/le-vin-en-canette-s-installe-chez-les-jeunes-francais

Derniers billets postés

150 farmers partners of the "Transition" brand

150 farmers partners of the "Transition" brand

The Transition brand was created for supermarkets a year ago by the two founders of BioDemain, who have ...

Lire la suite
Flink buys Cajoo and partners with Carrefour

Flink buys Cajoo and partners with Carrefour

Everything is going very fast in quick-commerce. A year and a half after the launch of its activity, ...

Lire la suite
Nothing can really beat a proper face-to-face meeting…

Nothing can really beat a proper face-to-face meeting…

Our Business development team, Jade and Nathalie were delighted to welcome Robin Davies, Konstantina ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Comment écrire neuf en chiffre ? :

Haut de page