Eléphant launches French herbal teas

Eléphant launches French herbal teas

The leader in herbal teas with 22% of turnover, Elephant is continuing its strategy of innovation at a steady pace. After launching three cold brews in April focusing on well-being (detox, boost and relax), this month the brand is introducing a range of herbal teas made from plants grown in France. It includes two references "from our regions": mint and chamomile-lavender.

Éléphant follows in the footsteps of Les 2 Marmottes and Jardin Bio étic brands already in the market. The organic brand is even well ahead of the game, having worked for a long time to build up the French supply chain: 30% of its range (50 references) is certified as "France Guaranteed Origin", an official label that attests to at least 50% of the cost price being made in France.


https://www.lineaires.com/toute-l-actu/elephant-lance-des-tisanes-aux-plantes-francaises

Derniers billets postés

Café Royal launches packaging-free coffee pods

Café Royal launches packaging-free coffee pods

After coffee in pods and capsules, here is the bare portioned coffee, without packaging. Behind this ...

Lire la suite
Market shares : the three leaders of the summer

Market shares : the three leaders of the summer

Kantar has just published its market share growth rankings for the period from July 11th to August 7th. ...

Lire la suite
Newcomer on the spread aisle

Newcomer on the spread aisle

Crazy nuts is the name of the new spread launched by Benco. The Nutrimaine brand is not at its first ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Recopiez le mot "pomme" :

Haut de page