Eléphant launches French herbal teas

Eléphant launches French herbal teas

The leader in herbal teas with 22% of turnover, Elephant is continuing its strategy of innovation at a steady pace. After launching three cold brews in April focusing on well-being (detox, boost and relax), this month the brand is introducing a range of herbal teas made from plants grown in France. It includes two references "from our regions": mint and chamomile-lavender.

Éléphant follows in the footsteps of Les 2 Marmottes and Jardin Bio étic brands already in the market. The organic brand is even well ahead of the game, having worked for a long time to build up the French supply chain: 30% of its range (50 references) is certified as "France Guaranteed Origin", an official label that attests to at least 50% of the cost price being made in France.


https://www.lineaires.com/toute-l-actu/elephant-lance-des-tisanes-aux-plantes-francaises

Derniers billets postés

Quick-commerce: Gorillas to acquire Frichti

Quick-commerce: Gorillas to acquire Frichti

The consolidation phase has begun in the quick-commerce sector. German-born specialist Gorillas announced ...

Lire la suite
Market shares: Lidl and Aldi in December 2021

Market shares: Lidl and Aldi in December 2021

Lidl ended 2021 on track with an increase of 0.6 points, which enabled it to achieve a 6.9% market share ...

Lire la suite
Paysan Breton arrives in the egg department

Paysan Breton arrives in the egg department

Paysan Breton, well known for its butter and fresh cheese Madame Loïk, is launching products in ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font trois plus six ? (chiffres) :

Haut de page