Eléphant launches French herbal teas

The leader in herbal teas with 22% of turnover, Elephant is continuing its strategy of innovation at a steady pace. After launching three cold brews in April focusing on well-being (detox, boost and relax), this month the brand is introducing a range of herbal teas made from plants grown in France. It includes two references "from our regions": mint and chamomile-lavender.

Éléphant follows in the footsteps of Les 2 Marmottes and Jardin Bio étic brands already in the market. The organic brand is even well ahead of the game, having worked for a long time to build up the French supply chain: 30% of its range (50 references) is certified as "France Guaranteed Origin", an official label that attests to at least 50% of the cost price being made in France.


Derniers billets postés

These five cuisines from around the world that want to make their mark on the shelves

The context: a slightly declining market The world food aisle is experiencing a slight decline in volume ...

Lire la suite

Cristaline breaks into the top 3 of most chosen brands

Kantar Worldpanel has just unveiled its Brand Footprint France 2024 ranking. Among the highlights: the ...

Lire la suite

April 2024 Innovations

This April 2024 is marked by a wave of innovations in the consumer sector, with products that meet consumer ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Combien font six plus trois ? (chiffres) :

Haut de page