Organic wines still higher in supermarkets

Organic wines still higher in supermarkets
Sales on the rise !
With a turnover of 115 million euros in the first half of 2021 in supermarkets, AB-labelled wines recorded a 9% increase in sales. Their share of the still wine market by value thus increased by 0.4 points compared to the previous period to reach 5.8% of the market.
 
More visibility !
The number of organic wine references in shops increased by +15% in the first half of 2021. In contrast, conventional references decreased by -1%. Sales of "green" wines were also more dynamic in the prospectus, with a 42% increase over the same period, compared to a 32% increase for conventional references.
 
Less value than conventional !
This is certainly one of the keys to their success. Organic wines have seen a lower valuation than conventional wines over the first six months of 2021. Their average selling price increased by +4.2% compared to +6.5% for the standard offer.
 
Proximity in the spotlight !
Local shops are outperforming in the "green" wine sector. Their share of organic wine sales is 18%, whereas they account for only 14% of conventional wine sales. The hypermarkets account for 33% of organic wine sales in value and 37% of conventional wine sales. Supermarkets are in an intermediate position as they account for the same proportion of turnover (43%) for both organic and non-organic wines.


https://www.rayon-boissons.com/distribution/les-vins-bio-toujours-plus-haut-en-gms

Derniers billets postés

The situation of FMCG products in France

The situation of FMCG products in France

Emily Mayer, director of business insight at IRI France, says that despite ongoing commercial negotiations, ...

Lire la suite
La Tourangelle creates new combined oils

La Tourangelle creates new combined oils

La Tourangelle relaunches its range of combined oils, previously called La Quotidienne. Renamed "Le ...

Lire la suite
Beldessert launches nutriscore A lava cake

Beldessert launches nutriscore A lava cake

We are delighted to announce that our client, Beldessert, belonging to the Galana group has created ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font quatre plus un ? (chiffres) :

Haut de page