Fresh and smoked fish: 9% growth in organic shops

With a 9% growth in sales of fresh and smoked fish between 2019 and 2020 in organic shops, the "fish" section, whether fresh or canned, is becoming increasingly popular with consumers. The market for canned fish (tuna, sardines, mackerel, etc.) alone is worth 36.57 million euros in organic shops.

Processed products from aquaculture and fisheries are on the rise in a global trend of reduced consumption of meat products. They have the advantage of offering a very wide range of products adapted to all types of consumers: canned fish, semi-preserved anchovies, smoked fish (smoked herring, haddock, cod, etc.), seafood delicatessen products (spreads, ready meals, etc.)

In organic shops, the market for canned fish amounts to 36.57 million euros (+9% vs. 2019) with a market share of 62% for canned tuna and sardines. The range of smoked fish (2019 vs 2020) in value has evolved by 8%.

In detail, the market for fresh fish, seaweed and derivatives is dominated by smoked fish, which has a 44% market share, followed by seaweed (17%). Seafood (11%) and fresh fish (10%) are close behind. Just ahead of terrines and spreads (8%). Prepared dishes and marinated fish (at 4 % each) close the gap with surimi, soups and other products (2 %).