Beer blows up the promos!

The pressure is on in the liquids category! According to the leaflet specialist A3 Distrib, the category is indeed the one that has seen the highest increase in promotional pressure in May 2021 compared to May 2020: + 19%. This is ahead of self-service fresh produce (+16%) and savoury (+15%).
 
This increase can be explained by the omnipresence of beer! Indeed, the number of "beer" units of need (SKU) present on tracts in May 2021 has jumped. It reached 1297 SKUs, a performance not equaled in more than 10 years. This is a far cry from the previous record set at 744 in 2019.
 
As a result, the share of voice of the beer market has jumped to 21.8%. According to A3 Distrib, this increase is particularly marked within the Casino group, with the promotion of numerous beer fairs. While last year Casino featured 23 references on leaflets in May and Géant 28, this year the beer offers have literally exploded, reaching 185 SKUs in supermarket leaflets and 220 SKUs in hypermarket leaflets. This is enough to further boost a department that is in full effervescence.


https://www.rayon-boissons.com/bieres-et-cidres/la-biere-fait-exploser-la-pression-promo-au-rayon-liquides

Derniers billets postés

Key Point of 2023 consumption in France

NielsenIQ is analysing the new purchasing behaviour of consumers in 2023, which will be affected by ...

Lire la suite

The growing success of CAN format in France

According to the latest figures released by La Boîte Boisson, the metal can was the only packaging ...

Lire la suite

AI-powered In-Store Inventory Management

While experience and expertise are valuable, they are sometimes insufficient. "We also need tools to ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (philippe.demarest@sutralis.com). Consulter les détails du consentement.

Combien font neuf moins deux ? (chiffres) :

Haut de page