Planted is coming to France

Planted is coming to France
Planted, the Swiss leader in plant-based alternatives to meat, arrives in France. The brand launched in 2019 by Pascal Bieri is characterised by a list of ingredients reduced to a minimum: pea fibers, pea proteins, water, rapeseed oil and vitamin B12. For its supply of yellow peas, the key ingredient in its recipes, the Swiss start-up mainly favors France and refrains from using any additives, GMOs or soy in the composition of its recipes.

Launched in 2019, the start-up has been very successful in Switzerland, Germany and Austria. Its products are now marketed by the two main retail chains in Switzerland, Migros and Coop, as well as the main German retailer Edeka.

In order to tackle the French market, Planted is banking on the composition of its products, with pulled pork as the first alternative to pork, and also on a communication strategy based mainly on social networks in order to be able to talk directly to French consumers and answer their questions.

 

Derniers billets postés

INGESTION: AN ESSENTIAL POINT IN THE NUTRITIONAL BALANCE OF A RATION

INGESTION: AN ESSENTIAL POINT IN THE NUTRITIONAL BALANCE OF A RATION

When we are dealing with production animals, we cannot rely on the nutritional balance of rations or ...

Lire la suite
The French are ready for anti-gaspi

The French are ready for anti-gaspi

The issue of food waste is a priority and the government has set a target of reducing it by 50% by 2025. ...

Lire la suite
Auchan tests its first automated store

Auchan tests its first automated store

On September 14, Auchan opened a 40 square meter store on the campus of the Edhec management school ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font quatre moins quatre ? (chiffres) :

Haut de page