Hard seltzers in the starting blocks before the summer

With sales of 250 000 euros in retail, these alcoholic beverages, which are very trendy in the United States and the United Kingdom, are only starting in France, and the competition promises to be intense in the coming months.

Still unknown in France a few months ago, hard seltzers, drinks composed of carbonated water, a little alcohol and flavorings, arrived on the shelves in 2020. With nearly 250 000 euros generated since their launch last November, the category remains modest in size compared to the heavyweights of the drink aisle.

To compare, in April, 98,000 euros worth of hard seltzers were sold in France, but 4 times as much tequila or 111 times as much vodka. While performance remains moderate, turnover in the category more than doubled between March and April (+222%). This April, almost one in two retailers had at least one hard seltzer reference, and on average there were three references in shop.

https://www.lsa-conso.fr/les-hard-seltzers-dans-les-starting-blocks-avant-l-ete-nielsen-iq,382058

Derniers billets postés

Vegetable cans driven by legumes

The figures (2022): 1.6 billion euros: the revenue of vegetable cans, + 1.1% (-3.5% in volume) 98%: ...

Lire la suite

Drinks get off with honours

A special mention for beverages. After their good performance during the Christmas week (+ 1.8% in volume), ...

Lire la suite

The situation of FMCG products in France

Emily Mayer, director of business insight at IRI France, says that despite ongoing commercial negotiations, ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (achat@sutralis.com). Consulter les détails du consentement.

Quelle chiffre vient après sept (chiffres) ? :

Haut de page