Renewed growth of the dairy products market

Renewed growth of the dairy products market

After several years of decline, dairy products are back in 2020 with a 3.6% growth in volume, in mass distribution. For 2021, manufacturers are accelerating the trends already observed, such as healthiness and less packaging.

The year 2020 was atypical. Like other markets, the fresh dairy products segment was turbulent and recorded sales volume growth of 3.6% in supermarkets, a situation not seen for several years, according to Syndifrais, the professional organisation of fresh dairy product manufacturers. This result can be explained by the shift in purchases from the catering industry to supermarkets and by the development of working from home. In detail, standard yogurts increased by 4.4%, fruit yogurts by 4.4%, plain yogurts by 3.9% and flavored yogurts by 1.1%. Low-fat yogurts grew slightly (+2%) thanks to hyper-protein yoghurts (+78.7%).

In order to continue this growth, manufacturers will continue their innovation drive. The health crisis has only accelerated the trends already observed. Manufacturers will thus work on healhtyness with the cleansing of recipes, responsible consumption (organic, local, fair trade), and work on reducing packaging. Moreover, the first yogurt cups incorporating recycled plastic are in the process of arriving on the shelves, following the example of Yoplait.

https://www.lsa-conso.fr/les-produits-laitiers-frais-renouent-avec-la-croissance,381558

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