Supermarkets: e-commerce accounts for over a third of organic FMCG gains

Supermarkets: e-commerce accounts for over a third of organic FMCG gains
In supermarkets, the offer of all FMCG is being strengthened in e-commerce in order to meet the very strong demand. E-commerce in supermarkets will account for more than a third of organic FMCG gains in 2020. Already very well established in previous years in the drive-through sector, certified references are further consolidating their position: they represent 8.7% of FMCG this year, up 0.4 points.
 
As the graph shows, the evolution of e-commerce turnover jumped in 2020 by 49.6% (vs 25.1% in 2019). This is far ahead of the trend in proxi (+15.8%) and supermarkets (+12.9%). In hypermarkets, the decline is abrupt, from +16.3% growth in turnover in 2019 to +3.4% in 2020.
 
It must be said that Covid-19 has particularly pushed online shopping, where the offer has gained one point between 2019 and 2020, rising from 21.9% to 22.7%. This is almost 10 points more than in supermarkets (+14.1%) and twice as much as in proxi (+11.9%). Here too, the hyper concept is in sharp decline, dropping from an expanded offer of 25.5% in 2019 to 9.5% in 2020.

Derniers billets postés

4 out of 10 French people buy in-bulk food products at least once a month

4 out of 10 French people buy in-bulk food products at least once a month

The hypermarket of Chécy (45) is one of the first Leclerc stores to offer the new in-bulk concept ...

Lire la suite
Café Royal launches packaging-free coffee pods

Café Royal launches packaging-free coffee pods

After coffee in pods and capsules, here is the bare portioned coffee, without packaging. Behind this ...

Lire la suite
Market shares : the three leaders of the summer

Market shares : the three leaders of the summer

Kantar has just published its market share growth rankings for the period from July 11th to August 7th. ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font six moins un ? (chiffres) :

Haut de page