Market share: independents start a very good year 2021

Food spending by the French in FMCGs rose by 8.8% between 28 December 2020 and 24 January 2021, marked in particular by the curfew which boosted the online circuit by 2.2 points to 9%. A very favourable context in which groups of independents continue to gain ground, with Leclerc in the lead, closely followed by Intermarché.
Against this context, high-performing internet brands are showing spectacular growth. Starting with the leader Leclerc whose drives alone represent 3.7% of the market share. These have attracted more than 500,000 additional customers. The number of orders is up +33%. Overall, Leclerc recorded a jump of +0.7 points to 22.3% over the period.
Only the Mousquetaires group was able to compete. It gained +0.6pt to 15.7% market share thanks to its internet channel, but also by the performance of its Intermarché brand. To complete the trio, Système U recorded the third highest increase in market share: +0.4 pt to 11%.
Accustomed to playing the leading roles, Lidl finds itself this time outdistanced with a gain of +0.1 point to 6.7%. And this with 400,000 additional customers. Its absence on the drive circuit and early closures due to the curfew have certainly slowed down the distributor's dynamics. However, Lidl's love rating gains 3 points, which places Lidl in second place behind E.Leclerc, while its image also strengthens on price (+1pt; rank 1) and on promotion (+4pts; 4th rank).

Derniers billets postés

These five cuisines from around the world that want to make their mark on the shelves

The context: a slightly declining market The world food aisle is experiencing a slight decline in volume ...

Lire la suite

Cristaline breaks into the top 3 of most chosen brands

Kantar Worldpanel has just unveiled its Brand Footprint France 2024 ranking. Among the highlights: the ...

Lire la suite

April 2024 Innovations

This April 2024 is marked by a wave of innovations in the consumer sector, with products that meet consumer ...

Lire la suite


Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email ( Consulter les détails du consentement.

Recopiez le mot "maux" :

Haut de page