2021 gets off to a flying start for FMCGs

The weeks follow one another at a frantic pace of growth for FMCGs. According to IRI's News Scan, FMCG recorded growth of 11.1% for the week of 4 to 10 January 2021. This follows a 7.6% increase in week 53 of 2020 and an 8% increase in week 52. 
All channels are concerned by this strong growth, with e-commerce in food superstores leading the way at +44.4%, supermarkets at +10.7%, proxies at +7.6% and hypermarkets at +6.8%.
On the shelf side, salted frozen food remains at a high level of performance, just like groceries.

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