The end of the year weight for beverages in 5 figures

The end of the year weight for beverages in 5 figures
- 9,5: In billions of euros, this is the turnover achieved in food retailing in the month of December and during the Christmas holidays in 2019. This year, this result is likely to be impacted since the season started later and will most certainly be disrupted by government restrictions for the holidays.
 
- December accounts for 22% of annual champagne sales. It is the third category for which this period is the most important, after pralines and sweet bites (34%) and foie gras (32%).
 
Although Nielsen expects a growth in FMCG for the end of 2020 compared to the end of 2019, which was impacted by strikes and the implementation of the Food Law, the panelist believes that certain festive categories such as champagne or foie gras will unfortunately not benefit from this. These categories were already in decline before the Christmas campaign (-18% and -24%) as in the previous year.
 
- 15,2%: This is the weight of alcohol turnover within FMCG during the Christmas period in 2019. It is the third largest category after fresh (27.0%) and groceries (16.7%). Alcohols and confectionery are the two segments that are particularly important during this period compared to the rest of the year. In 2019, alcoholic beverages accounted for 13.8% of FMCG sales.
 
- 55%: This is the share of sales under promotion realised in December 2019 in the champagne segment. For FMCG as a whole, this proportion reached 25%, while it hovers around 20% for the rest of the year. At the first confinement, promotional pressure had fallen to 10% but then recovered well with a rise of +3.5% between May and September. The objective is to recreate more traffic in shops. Nielsen estimates that it should at least be maintained, or even continue to grow over the end of the year.
 
- 62%: This is the proportion of French people who say they have changed their behaviour to save on household expenses. The health crisis is having an impact on consumers' purchasing power but the panelist believes that "mass consumption remains an item of expenditure that is not affected by the crisis, and 'pleasure' food seems to be a safe haven in this gloomy context".


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