Cans, always in the trends

Cans, always in the trends
Today, 8 out of 10 French people consume drinks in cans. This is almost 10 points more than 3 years ago (71%). On a strong trend, this format has seen its sales in value increase by +4.5% in supermarkets over the first nine months of the year compared with last year.
 
By the end of the year, nearly 5 billion cans will be sold in France. The potential remains important because the market could grow by an additional 1 billion within 5 years. Indeed, the conversion of plastic bottles to cans generates a potential of 700 million cans, the arrival of emerging drinks in cans such as coconut water, kombuchas or even hard seltzers could bring 230 million cans to the market and finally the new drinks could be the source of 80 million additional cans.
 
Namely that today, 7 out of 10 cans are recycled in France. A good argument to be made at a time when consumers are increasingly using ecological fibres. For the French, packaging can be defined as "green" if it is infinitely recyclable (44% of those surveyed) and without loss of quality (38%). These are two of the advantages of the can. 
 
Moreover, growth in sales of energy drinks in supermarkets in 2020 reached +12.7%. This very dynamic segment is a big fan of cans. In fact, more than 8 out of 10 energy drinks are currently sold in metal cans (81.5%).
 
Finally, 79% of the cans are sold in supermarkets in France. It is therefore the main sales channel for metal cans. Catering accounts for 21% of canned goods. Despite the crisis, this packaging remains less affected than the other formats, as it is more present in takeaway food outlets, which have been able to continue their activity.
 

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