Excellent year for specialty beer brands

Excellent year for specialty beer brands
While many liquid categories have performed disappointingly this year, specialty beers continue to perform well, with 2.3 billion liters sold over one year (all networks included) and a double-digit growth year after year. Indeed, according to Nielsen, the segment has recorded a growth of +10.8% in mass retailing over the last 12 months; this is twice as good as the beer department as a whole.
 
In this context, the brands have recorded an excellent growth and showed record sales in volume. Desperados, the flavored beer of the Heineken group sold 13 million extra liters in one year, which widened the gap with Grimbergen, the abbey brew of the Kronenbourg group. At the same time, Leffe, the category leader, grew by almost 8 million liters in supermarkets and hypermarkets between June 2019 and June 2020.

Derniers billets postés

4 out of 10 French people buy in-bulk food products at least once a month

4 out of 10 French people buy in-bulk food products at least once a month

The hypermarket of Chécy (45) is one of the first Leclerc stores to offer the new in-bulk concept ...

Lire la suite
Café Royal launches packaging-free coffee pods

Café Royal launches packaging-free coffee pods

After coffee in pods and capsules, here is the bare portioned coffee, without packaging. Behind this ...

Lire la suite
Market shares : the three leaders of the summer

Market shares : the three leaders of the summer

Kantar has just published its market share growth rankings for the period from July 11th to August 7th. ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font trois moins deux ? (chiffres) :

Haut de page