The start of the new school year benefits to the independent retailers

The start of the new school year benefits to the independent retailers
According to Kantar, French independent retailers have increased their market share for FMCG-chilled products over the period going from 7 September to 4 October.
Sytème U is the big winner with the strongest progression, +0.6 point to reach 11,1%, while Les Mousquetaires group including Intermarché and Netto has seen its market share increase by 0.4 point (15.8%). Usually top of the class, Leclerc presents a slightly less flamboyant copy with a growth of "only" + 0.3 point to 21.9%.
 
Besides independent retailers, the hard-discounter Lidl achieved an excellent performance over the long term, with an increase of 0.5 point to reach 6.3% of market share. Lidl has gained 350,000 new customers and loyalty improves simultaneously by +0.4 point through higher spending per basket. Indeed, Lidl's perception of promotion and choice is improving in a context of strengthened media communication and marketing.
 
And also:
  • +3.9% for spending on FMCG-chilled products over the period
  • The average basket rose by 8.6% in generalist networks
  • The “click and drive” has grown by 1.7 point and has won 1.13 million customers.

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