The start of the new school year benefits to the independent retailers

According to Kantar, French independent retailers have increased their market share for FMCG-chilled products over the period going from 7 September to 4 October.
Sytème U is the big winner with the strongest progression, +0.6 point to reach 11,1%, while Les Mousquetaires group including Intermarché and Netto has seen its market share increase by 0.4 point (15.8%). Usually top of the class, Leclerc presents a slightly less flamboyant copy with a growth of "only" + 0.3 point to 21.9%.
 
Besides independent retailers, the hard-discounter Lidl achieved an excellent performance over the long term, with an increase of 0.5 point to reach 6.3% of market share. Lidl has gained 350,000 new customers and loyalty improves simultaneously by +0.4 point through higher spending per basket. Indeed, Lidl's perception of promotion and choice is improving in a context of strengthened media communication and marketing.
 
And also:

• +3.9% for spending on FMCG-chilled products over the period
• The average basket rose by 8.6% in generalist networks
• The “click and drive” has grown by 1.7 point and has won 1.13 million customers.