Discounters: organic segment’s increase but still catching up

In 2015, organic accounted for barely 1% of their food turnover (excluding wine) of hard-discounters. In 5 years, it tripled to reach 3% in September 2020.

However this increase does not allow the network to still catchup with major food retailers, where organic products already take up 5.1% of the expenses.

In one year, the weight of organic products in hard discounters has increased by 0,3 points, compared with 0,6 points for the total food retailers network.