The French convinced by home-delivery since the lockdown

The French convinced by home-delivery since the lockdown
According to a survey conducted by Nielsen, the proportion of French people using home-delivery applications has doubled during the lockdown period and has remained at a high level ever since. Pizza remains the leading product ahead of burgers and sushi.

The Covid-19 pandemic, and the resulting lockdown, have accelerated a digital transition and fostered the growth of already widely emerging practices such as home-delivery. While at the end of last year, 6% of the French respondents indicated that they used home-delivery applications such as UberEats, Deliveroo or Just Eat, this proportion doubled during the lockdown period to reach 12% and to remain at a high-level post-lockdown, despite a slight decrease. Meanwhile 10% of respondents continue to order home deliveries "at least once a month ».

When asked about their motivations for this type of “meal solution”:
  • 37% said they had used a delivery application "to treat themselves" during lockdown. Thirty-two per cent continue to do so for the same reasons
  • 26% requested a meal delivery service to avoid queues and thus limit contact times (-2 points after lockdown).
  • For 23% of French people, it was seen as a way of "making life easier" during lockdown, and this rate has even jumped to 28% since then.

Proof that this solution has taken advantage of this exceptional period to demonstrate its effectiveness and practicality. It should be noted that 14% of respondents also chose to use this service with a view to support a restaurant owner, a rate that has increased since lockdown (+2 points).

Unsurprisingly, the survey also confirms the affection of the French for pizza, which remains the flagship product of home-delivery, being the most ordered dish on applications (40%), well ahead of burgers (15%), sushi and other Japanese specialities (15%) and "Asian dishes" (12%). And while a third of the respondents say they spend less than €19 per delivery (3% under €10), 34% spend between €20 and €29 per order, 21% between €30 and €39, and 13% over €40.

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