The growth of the e-commerce in the petfood industry

The growth of the e-commerce in the petfood industry
E-commerce is becoming increasingly important in the pet food market. Year after year, the segment is gaining market share and represents 12% of sales to date.

In France, the petfood market is enjoying continued growth in the online sales segment. In fact, e-commerce represents €460 million (€280 million for dog food, €180 million for cat food), out of the €3,3 bn for all channels. 

The pure player, Zooplus, remains the leader ( 200 M of sales just for one player) and is the tenth largest site in France in terms of market share, according to the Ekommerce panel. For Amazon too, the petfood market remains key for their development, even more if we consider the segment growth rate (4 points per year), and the loyalty of the consumers to their brand. 
Another e-petfood challenger, Croquetteland, finished the 2019 financial year with a double-digit growth. According to the site's operational manager, the growth of petfood is mainly driven by the web. The market share of the online market rose to 12% compared to 1% in 2010. And the potential has not been reached yet, estimated at 20%

Thus, e-petfood is now becoming a major player. Maxi Zoo, leader in physical pet stores' trade (200 points of sale in France), is now investigating this segment with the launch of the Maxi Zoo merchant site. 


Derniers billets postés

Green gas and society project

Green gas and society project

In the Pense-Folie business park in the Loiret region of France, livestock effluents, canteen waste ...

Lire la suite
Organic references: the top 10 biggest turnovers in 2020

Organic references: the top 10 biggest turnovers in 2020

A turnover of €18.9 million. That's what the first organic reference sold in supermarkets in 2020 ...

Lire la suite
Monoprix launches its new Click & Collect concept

Monoprix launches its new Click & Collect concept

The retailer opened its first pick-up point in the 7th arrondissement of Paris under the Monoprix Click ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Quelle lettre est présente deux fois dans "formulaire" ? :

Haut de page