Alcohol free beers: who are the consumers ?

Alcohol free beers: who are the consumers ?
According to a survey carried out by YouGov, alcohol-free beers consumers do consume alcohol (86%), are interested in sport (35%) and are men aged between 34 and 44 years (16%). These French people shop in hyper/supermarkets (33% at Leclerc, 29% at Lidl, 27% at Carrefour) but also in organic chains (12% at Biocoop and 7% at Bio c'Bon). During their shopping trip, 41% buy responsible products and 43% are interested in innovations they want to try. 53% also appreciate to discover new drinks.

These consumers are customers of major food brands such as Kinder Bueno, Panzani, Coca-Cola, Danone, Leffe, Nutella, Tourtel, Carte Noire and Heineken 0.0.

Derniers billets postés

La Tourangelle creates new combined oils

La Tourangelle creates new combined oils

La Tourangelle relaunches its range of combined oils, previously called La Quotidienne. Renamed "Le ...

Lire la suite
Beldessert launches nutriscore A lava cake

Beldessert launches nutriscore A lava cake

We are delighted to announce that our client, Beldessert, belonging to the Galana group has created ...

Lire la suite
4 out of 10 French people buy in-bulk food products at least once a month

4 out of 10 French people buy in-bulk food products at least once a month

The hypermarket of Chécy (45) is one of the first Leclerc stores to offer the new in-bulk concept ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Recopiez le mot "risette" :

Haut de page