World’s products to conquer the French consumers

World’s products to conquer the French consumers
The good performance of the world's products during the lockdown has rekindled the ambitions of the main players in this high-potential market. In both grocery and fresh food, its growth depends on visibility, recruiting and reassuring new consumers. 

During the lockdown, the traditional flour and sugar have had to fight against noodles cups and soy sauce! + 65% for coconut milk, + 59% for exotic dishes and Asian noodles, + 44% for tex-mex. This increase comes as no surprise. For the market research company, IRI, this is the illustration of a great thirst for escape and a need to vary meals taken at home.

Given the potential to recruit new customers in France, the lockdown can be seen as an accelerator for these products: 40% of French people never buy Asian products, 63% never buy tex-mex and 82% never buy Japanese products. Still relatively modest within the grocery sector (€541 million), this market is then meant to grow. 

Before this recent boom, the market, driven by Asian cuisine, was already growing (+7.3% in value), in particular thanks to the growth of home-made products and the desire for originality, two trends that have only become more pronounced since then.

However, challenges need to be tackled. The first one, increase visibility. French consumers do not spontaneously think of having Mexican, Indian or Japanese food. Main players then need to offer innovative products matching current trends ( healthy, vegan, organic) and work on their communication. 

Besides, reassuring the consumers about the origin and the quality of the product is key, while giving simple recipes for products which can be considered as “difficult to cook”. 


Derniers billets postés

150 farmers partners of the "Transition" brand

150 farmers partners of the "Transition" brand

The Transition brand was created for supermarkets a year ago by the two founders of BioDemain, who have ...

Lire la suite
Flink buys Cajoo and partners with Carrefour

Flink buys Cajoo and partners with Carrefour

Everything is going very fast in quick-commerce. A year and a half after the launch of its activity, ...

Lire la suite
Nothing can really beat a proper face-to-face meeting…

Nothing can really beat a proper face-to-face meeting…

Our Business development team, Jade and Nathalie were delighted to welcome Robin Davies, Konstantina ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

De quelle ville vient la saucisse de Toulouse ? :

Haut de page