Picard speeds up its omnichannel development

The acceleration of digital use, new customer experience needs and the need to set up a new form of relationships with your customers-basis, have convinced the frozen food distribution specialist, Picard, to develop its omnichannel system with the creation of a new site. 

To meet the growing consumer demand for digital, Picard, has decided to accelerate its multi-channel strategy. Already, in 2019, the previous version of its site had registered 10 million unique visitors. With the pandemic, consumers have multiplied their purchases of frozen foods and the site has experienced an even stronger growth. In this context, the frozen food distribution specialist is launching a new web platform that meets three main objectives.

• A design adapted to all screens, with an optimized referencing from search engines 
• A revamped ergonomics design for a more customer-friendly approach 
• A better valorisation of Picard products with recipes, cooking advice, etc.