To meet the growing consumer demand for digital, Picard, has decided to accelerate its multi-channel strategy. Already, in 2019, the previous version of its site had registered 10 million unique visitors. With the pandemic, consumers have multiplied their purchases of frozen foods and the site has experienced an even stronger growth. In this context, the frozen food distribution specialist is launching a new web platform that meets three main objectives.
- A design adapted to all screens, with an optimized referencing from search engines
- A revamped ergonomics design for a more customer-friendly approach
- A better valorisation of Picard products with recipes, cooking advice, etc.
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