More organic consumers during the lockdown.

During the lockdown, around 70% of the French people have bought organic products, which represent a customer increase of 8%. The hypermarkets still remain the favorite canal (57% of the buyers) but direct sales are also knowing a real increase (22%). After the lockdown, 9 people out of 10 will continue to buy organic products as they estimate organic products are good quality (57%) and good for their health (59%) while supporting organic growers.