The come back of frozen salty foods

The come back of frozen salty foods
In decline for years (-1% over 9 years), the frozen savoury food market in SM & HM has fully benefited from the lockdown period: +27% from mid-february to mid-april. 

A phenomenon which can be explained by different factors due to the Covid-19 crisis: the reduction in the frequency of in-store shopping, larger baskets and storage effects. Consumption habits that may well continue given the progressive release of the lockdown in France. 

Consequently, some frozen products outperformed fresh products’ counterparts during the same period, such as cooked vegetables (+29% versus +16%), meats (+ 55% versus + 26%), and pizzas: (+ 21% versus + 4%).

Is the trend set to continue? Daniel Ducrocq, Director of Distribution Services at Nielsen explained that it will depend mainly on how often consumers go to the store. If this frequency remains below the pre-lockdown level, the recovery in frozen foods will be sustainable, which could encourage hypermarkets and supermarkets to give more space in points of sale. 


Derniers billets postés

Organic references: the top 10 biggest turnovers in 2020

Organic references: the top 10 biggest turnovers in 2020

A turnover of €18.9 million. That's what the first organic reference sold in supermarkets in 2020 ...

Lire la suite
Monoprix launches its new Click & Collect concept

Monoprix launches its new Click & Collect concept

The retailer opened its first pick-up point in the 7th arrondissement of Paris under the Monoprix Click ...

Lire la suite
Growing grain supply is pushes prices down

Growing grain supply is pushes prices down

Worldwide, the grain supply is increasing, according to all forecasts. The grain market waited anxiously ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font sept moins sept ? (chiffres) :

Haut de page