The come back of frozen salty foods

The come back of frozen salty foods
In decline for years (-1% over 9 years), the frozen savoury food market in SM & HM has fully benefited from the lockdown period: +27% from mid-february to mid-april. 

A phenomenon which can be explained by different factors due to the Covid-19 crisis: the reduction in the frequency of in-store shopping, larger baskets and storage effects. Consumption habits that may well continue given the progressive release of the lockdown in France. 

Consequently, some frozen products outperformed fresh products’ counterparts during the same period, such as cooked vegetables (+29% versus +16%), meats (+ 55% versus + 26%), and pizzas: (+ 21% versus + 4%).

Is the trend set to continue? Daniel Ducrocq, Director of Distribution Services at Nielsen explained that it will depend mainly on how often consumers go to the store. If this frequency remains below the pre-lockdown level, the recovery in frozen foods will be sustainable, which could encourage hypermarkets and supermarkets to give more space in points of sale. 


Derniers billets postés

150 farmers partners of the "Transition" brand

150 farmers partners of the "Transition" brand

The Transition brand was created for supermarkets a year ago by the two founders of BioDemain, who have ...

Lire la suite
Flink buys Cajoo and partners with Carrefour

Flink buys Cajoo and partners with Carrefour

Everything is going very fast in quick-commerce. A year and a half after the launch of its activity, ...

Lire la suite
Nothing can really beat a proper face-to-face meeting…

Nothing can really beat a proper face-to-face meeting…

Our Business development team, Jade and Nathalie were delighted to welcome Robin Davies, Konstantina ...

Lire la suite

Commentaires

Soyez le premier à poster un commentaire !

Ajouter votre commentaire

Les informations recueillies sont utilisées pour publier votre commentaire. Conformément au "règlement général sur la protection des données personnelles", vous pouvez exercer votre droit d'accès aux données vous concernant et les faire rectifier en contactant Sutralis par email (nathalie.lopez@sutralis.com). Consulter les détails du consentement.

Combien font un fois huit ? (chiffres) :

Haut de page