Marketing
A RANGE OF SERVICES TO HELP YOU CONSTRUCT YOUR FRENCH EXPORT STRATEGY
MARKET RESEARCH
Our vision of market research is primarily operational.
The aim of this approach is to give you an accurate understanding of the market potential, consumer profiles and trends, and the players involved.
Thanks to our geographical location, we can enrich this analysis with practical action, such as visits to retail outlets, price comparisons etc.
In parallel with this market analysis, Sutralis will examine your product offer and establish your key success factors and competitive advantages. We will then draw up a list of recommendations, covering the key points of the marketing mix, and a list of actions to be taken to maximise your market development.
Our pragmatic vision of market research will give you the key information you need to construct the best possible export strategy.
COMPETITIVE MONITORING
The Sutralis team offers complete, up to date research and analysis of your competitors, their strategy and their development.
Through this service, Sutralis will provide you with the data you need to remain competitive and to increase efficiency.
New: Sutralis now offers a monthly subscription package, so that you can monitor market and competitor developments before you start to market your products.
PRODUCT TESTING
Working with consumer test centres, Sutralis will carry out surveys and round table discussions, on your behalf, to help assess the acceptance rate of your product, and the modifications you need to make to meet consumer demand.
Our product testing service will give you a clear vision of your positioning in terms of packaging and price, and also in terms of taste, an important element in our sector.
MARKET TESTING
Once it has found your commercial partners, the Sutralis team will offer you the opportunity to test your products on sector professionals.
The product test offered by Sutralis will collect reactions from a selection of buyers and consumers, so that you can assess the relevance of your products for the French market. The results of the tests will be detailed in a report, which will include the prospect files, supplied to you in complete transparency.
PRODUCT REGISTRATION
We work with all the government departments and agencies, to help you register your products in France.
ADAPTING YOUR MARKETING
Sutralis offers all its direct marketing skills. We adapt your marketing tools to the French market.
Our experts will advise you on brand image and will work alongside you to rebrand your products in order to meet the requirements of the French market.
